What kind of institution might distribute your media product and why?

In order for a music magazine to be sucessful, they have to have good backing from a publishing house.  If I had the choice of any I would choose Development Hell Ltd.  Development Hell independent media company based in Islington, London.  They were formed from ex-Emap (here) executives David Hepworth, Terry Perkins, Mark Ellen and Andrew Harrision.  Their business plan involves launching 3 magazines in 6 years.

As of now, they publish two music magazines.  The first of which is The Word magazine that was launched in February of 2003 and is published monthly in the UK.  The Word is divided into two sections, the front of the magazine is focuses on music interview and features whereas the back of the magazine whcih concentrates on reviews of CDs, DVDs, books and films.  The second magazine is called Mixmag.

Mixmag is a British dance music and clubbing magazine.  It tagline is "the worlds biggest selling dance music magazine."  Mixmag was first issued in February 1983 and was published by DMC.  The magazine was then bought by EMAP in the mid-1990s before being bought by Development Hell in 2005.  Development Hell re-launched the magazine in was marketed much differently by Development Hell and the revamp in design helped to focus he magazine on a younger audience (both male and female) rather than the previously older audience it used to aim.  Also, in April 2009 they bought DontStayIn.com, the world's biggest clubbing social network.

I believe that Development Hell Ltd would be a good choice to publish my music magazine because, firstly, they stated in their business plan that they want to launch 3 magazines within 6 years and as of now they have only released 2.  This means that they will probably be looking for a 3rd magazine and as neither of them if focuses on rock music, my magazine might fit into their line-up very well.