How did you attract/address your audience?

In order to know what my audience would want in a music magazine I had to find out about my audience.  I did this in two ways.  The first method was primary market research with the use of an online questionnaire whcih could be filled in quickly and easily.  I sent links around to my friends using social networking sites in order to get people to answer the questionnaire.  I then created several graphs once all the data has been collected which  made the information easier to process.  The results from this information can been seen here.

Another way in which I found out about my audience was by using forums from magazine similar to the one I created.  One that I read through extensively was the Mojo magazine forums.  From here I was able to see what music the readers of Mojo magazine generally listen to.