Thursday, 8 October 2009

Questionnaire Results

About a week ago, I created an online questionnaire about music magazine use.  The questionnaire asked gerneal questions about the reader and about if they bought music magazines, why they did and why they didn't and their general preferences.  As of now 23 people have completed my questionnaire with a mix of people who do and do not read music magazines regularly.  The results are shown below in graphical form.

The first question asked if the reader read music magazines.  I was lucky and got a nice mix of people who did and did not read them.



The result from this question lead the reader in one of two ways.  If the reader answered yes, they were asked to answered to answer a set of questions and if they answered no they were asked to answer a slightly different set of questions.  I will discuss the differences answers from music magazine readers first.

Magazine Readers

The second and third questions were two simple questions about the reader to break them in to the questionnaire.





The fourth question asked the reader how they usually get their music.  The results showed that most people got their music from online downloads, however some people do still use traditional CDs.  4 people also said that they used music streaming services which are becoming more popular with services like Spotify and Pandora.



The fifth question was another music orientated question.  I asked the reader what generally makes them like a band.  Not suprisingly, most people said that the style of music and the lyrics were the most important things, but suprisingly only one person though the appearance of the band was the most important thing.




The next two questions were general music questions and asked the reader their favourite genre and band/artist.  The results are shown below and are the popular genres are rock/indie/alternative and the bands mentioned are also mainly rock orientated.





The last question in the section asked the reader if they attended music festivals and most of them did.



The next section was moved away from the readers musical tastes and asked them about they music magazine usage.  Question 9 asked the reader what music magazine they actually read, the results are shown below.



The next question asked the reader what their main reason for buying a music magazine were.  Most people said they they wanted to keep up with the latest music news and to read interview with bands.  Some people also said that they liked to hear about new bands



The next question asked the reader how often they bought music magazines with half of them saying they they only bought them every so often but the other half saying that they bought them regularly, either weekly, bi-weekly or monthly.




The following question was not multiple choice question but asked the reader to write what they though they would change about the magazine.  Their answers are shown below.



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